Fractional CMO
Executive marketing leadership that gets growth moving.
Strategic direction, team leadership, execution oversight, and commercial accountability for businesses that have outgrown tactical marketing.
When the business isn’t aligned around customer value, positioning, and commercial priorities, marketing gets pulled in every direction. I step into the CMO seat to decide what matters most, what can wait, and what needs to stop. I establish clear priorities, align the business, and focus execution on the work that drives commercial growth. Experienced CMO leadership without the cost of a full-time executive.
When Founders Call
They don’t call for more campaigns. They call when growth is stuck.
- The founder or CEO approves every output.
- You have marketers, but no senior marketing leader.
- Marketing is busy, but growth has stalled, and no one can pinpoint why.
- Product, sales, and marketing are pulling in different directions.
- The business is repositioning, entering a new market, or transforming.
- Your senior marketing seat is vacant, undefined, or a full-time CMO isn't the right move.
What I Lead
A full executive seat from strategy to commercial performance.
I sit at the leadership table just like a full-time CMO would. I set the strategy, establish priorities, lead the team, steer investment, and report performance back to the executive team and board.
- Customer, market, and commercial insight
- Positioning, brand strategy, and value propositions
- Marketing priorities and go-to-market strategy
- Team leadership, capability, and performance
- Budget and investment decisions
- Product, sales, and customer experience alignment
- Executive and board reporting
- Performance, pipeline, and commercial accountability
Why Executive Leadership Matters
Marketing Manager vs Fractional CMO.
Marketing Manager
- Executes marketing
- Runs campaigns
- Optimises performance
- Focuses on marketing
- Tracks marketing KPIs
Fractional CMO
- Decides what matters
- Defines commercial priorities
- Shapes competitive advantage
- Aligns product, brand, marketing, sales and customer experience
- Measures commercial performance
Execution belongs to capable marketing managers and specialist agencies. But neither is responsible for setting the executive direction of the business, aligning with commercial priorities, or defining marketing’s contribution to growth. That’s where a Fractional CMO steps in.
How It Works
From diagnosis to commercial momentum.
Discover
Understand the business, commercial priorities, market dynamics, and where growth is getting stuck.
Prioritise
Focus the team on the initiatives that will create the greatest commercial impact.
Lead
Provide executive leadership, align teams, and build capability across marketing, brand, sales, and customer experience.
Grow
Measure what matters, strengthen capability and create sustainable commercial growth.
The result is clearer priorities, stronger alignment, better decisions, and a team focused on the work that drives commercial growth.
The Engagement
Executive leadership. Without the full-time overhead.
Not every growing company is ready for another full-time executive hire. An internal CMO can cost over $300,000 a year and takes 4-6 months to recruit. And that’s before they’ve had a chance to learn the business, study the landscape, establish priorities, and build momentum. Delaying commercial leadership by another 9-12 months can be a costly choice.
Velo steps into the CMO seat within 2–3 weeks. You get experienced executive judgement, strategic ownership, team leadership, and commercial accountability at the level your business needs. Typically for 40-70% less than the cost of a full-time hire.
When you’re done winging it, but you’re not ready for a permanent exec, fractional CMO leadership with Velo is the right-sized solution.
Cadence
1-3 days per week
Weekly executive rhythm
Term
6-month minimum
Most extend into year 2
Investment
From $7,000/month
Based on scope
Timing
In the seat in 2-3 weeks
Without a 6-month executive search
Business Outcomes
Marketing that moves the business forward.
- Marketing priorities connected to commercial goals
- Positioning customers understand and sales can use
- Product, sales, and marketing aligned around one growth plan
- A capable team with clear priorities and decision rights
- Investment focused on the work most likely to create impact
- Pipeline and performance the leadership team can act on
- Marketing accountable to commercial outcomes, not activity
- A business that isn't reliant on the founder for marketing calls
The Velo Difference
Not another set of recommendations.
Most consultants deliver recommendations. Agencies deliver campaigns. I step into the business.
I work alongside founders, executives, sales, product, customer success, and marketing to make better decisions, establish meaningful priorities, and build the capability required to keep moving.
The goal isn’t another strategy that never makes it off the page. It’s building a marketing function the leadership team can trust, a capable team that can operate without every decision running to the founder, and a commercial growth system that continues performing long after I’m gone.
Built to perform without depending on the founder. Built to outlast me.
Ready for an executive at the table?
Start with a complimentary 45-minute Growth Strategy Call. Tell me where growth is stuck and learn how Velo can help get the business moving again.